Why Design Thinking will make you a more valuable business partner

Do you design learning solutions

or business solutions?People Centered Design

As learning (or training) designers we’re rarely involved in a project as early as we’d like. By the time we get involved the problem has been defined, often incorrectly, and so has the scope of our involvement.

How many times have you been asked to design a training intervention when you know there is a fundamental flaw in the wider system, a flaw which you have no control over? You know as well as we do that this compromises what we can contribute. It’s incredibly frustrating.

We believe that Design Thinking offers a way to remove the frustration. It gives you the method and the tools to solve problems more effectively.¬†You still need to get your voice heard earlier on in a project but once you try this approach you’ll feel more than confident you can deliver.

It’s not complicated. It’s a simple five step process. It pulls together ideas you are probably already familiar with. It gives you a range of tools and techniques to use at each step and clear guidance on how to use them.

Design Thinking helps you, the designer, focus on the people you’re trying to help. We need to develop empathy with the people we’re designing for and uncover fresh insights¬†to really understand the problems we’re trying to solve . This is where Design Thinking differs from other processes you may have used. It’s people centered design, because if you really want to add value to your business, or your clients’ business, you need to understand and listen to the people who deliver your business, not just the subject matter experts, not just the project managers and not just the leadership team.

Learn more about Design Thinking

Photo Credit: Jose Ole via Compfight cc

Post by: Sam Burrough (38 Posts)


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  1. [...] Do you design learning solutions or business solutions? As learning (or training) designers we're rarely involved in a project as early as we'd like. By the time we get involved the problem has bee…  [...]

  2. [...] Do you design learning solutions or business solutions? As learning (or training) designers we're rarely involved in a project as early as we'd like. By the time we get involved the problem has bee…  [...]

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